Lives in Vancouver. Marketing everywhere.
Andersen is an aspiring marketer who enjoys the creative side of the business. Currently, in his third year at SFU Beedie concentrating in Marketing and International Business, he is passionate about the ever-changing needs in the field of financial technology. Through his background in marketing, he ensures optimal content creation to reach clients and bring platforms to life. Pursuing Mortgage Broker license at UBC Sauder (Real Estate Division). Loves to socialize with others, trying new experiences, playing sports, while learning different aspects and cultures.
Previous Work
Marketing Projects
AdvisorFlow Demo Video
An internal product update demo video for AdvisorFlow with our features and enhancements for the Financial Advisor community across Canada (Organic Growth).
Finance Blogs
Published and analyzed a variety of finance-related blogs; "The Importance of Risk Surveys for Financial Advisors, "The Benefits of Technology Stacks in an Enterprise Setting" aimed to market our SAAS towards clients. These blogs are viewed by advisors over the world to see on AdvisorFlow.ca
Applications utilized include Contentful and HubSpot to market our SAAS towards clients.
Multimedia Content Creation
Utilized my creative and content skills through platforms such as Mailchimp, Contentful, Canva, Figma, to develop content for companies and business clubs to ensure the key performance indicators are met.
BASS Website
Designed along with the marketing team to update BASS's new website to ensure eye-catching content creation for the Beedie community.
Programs such as Canva and Figma were utilized for this content creation.
AdvisorFlow Newsletter
Created, implemented, and deployed monthly newsletter containing important features, updates, and financial information to over 900 financial advisors across Canada & The United States created through Mailchimp (Email Marketing).
Google Case
Analyzed competitors and created an insightful presentation that provided clear Go-To-Market strategies on Chromebooks for Google Canada
Call of Duty Activision
Analyzed competitors and market trends to ideate a recommendation for Activision to implement for Call of Duty
Professional Marketing Work
Companies I've worked with include:
Growth Marketing Co-op
AdvisorFlow
Build relationships and partnered campaigns with clientele firms such as Hub Financial, Gryphins Advantage, Advocis
Create, design, and schedule digital marketing content on behalf of the company utilizing SEO to increase the engagement and sales lead by 63%
Miscellaneous Marketing & Communications tasks to create and deploy newsletters to 900+ Financial Advisors across Canada & United States
Create, update and manage website content like blogs, curate emails, video content using MailChimp & HubSpot CRM, followed up with post analytics reports presenting the findings to the team
Marketing Assistant
Dalps & Leisure Products Supply Corp.
Design promotional graphics, videos, and photos for business opportunities to present year to year progress
Oversee retail store sporting products such as Walmart, Sport Chek, Canadian Tire, to ensure quality assurance and report internationally to headquarters in Taiwan
Maintain a quality portfolio for the inventory database and ensure consistent marketing specific initiatives that align with Dalps & Leisure’s goals
Research consumer trends and opinions to inform marketing strategy and report the progress to VP Marketing
Unlicensed Real Estate Agent (Marketer)
Tom K.C. Liu (PREC) Pacific EverGreen Realty LTD.
Initiate meetings, pickups, and strategically place open house signs to assigned houses in a priority sequence
Coordinate showings and assist at open houses by greeting clients displaying strong communication and fast-paced
Organize file numbers and data listings electronically for feature sheets portraying strong attention to detail
Create and edit property listings and brochures to ensure eye-catching designs conveying digital media marketing
Advisor Sales - Incoming Summer 2022
Fidelity Investments
Expected to build investment proposals, portfolios comparisons, and performance analyses with Excel, Morningstar Workstation, Salesforce CRM, and SAP BusinessObjects
Partner with Canada’s sales team to conduct fund analysis, create reports and deliver presentations to stakeholders
Foretold to identify and qualify sales opportunities by gathering competitive and marketplace intelligence from Fidelity’s top portfolio managers
Leadership & Involvement
Pro-Bono Services
DECA -Distribution Education Club of America
Vice-President of External Affair
One of 6 students selected for the Executive Team to manage the funds, budget analytically for events by SFU Beedie
Act as an ambassador and competing team recruiter for new club members exceeding the recruitment target by 53% through strategic communication experience and planning
Lead at Simon Fraser Student Society clubs day with over 250 students to help understand case competition concepts
Create and edit designs for all social media platforms ensuring a creative, attractive, high-quality report .
Proactively manage corporate relations with prospective sponsors, and supervise the Director of Administration
SMA - Student Marketing Association
Marketing Coordinator
Develop a marketing plan for West Coast Candle Company to drive sales strategies and customer engagement
Collaborate efficiently in a team environment to provide support and build enthusiasm for the companies brand
Increase website visits by 151.45% and follower engagement through digital content creation and marketing campaigns
Communicate at weekly team meetings to identify areas of improvement through reports, budget proposals, analytics
BASS - Business Administration Student Society
Marketing Coordinator
Develop marketing activities representing the 8,200+ students within the Bachelor of Business Administration
Coordinate all BASS print and electronic materials to develop marketing deliverables for meetings and public events
Implement digital content creation through a variety of marketing campaigns to drive sales and engagement
Collaborate with marketing portfolio to ensure cohesiveness across all social media platforms
SFU - Simon Fraser University Beedie
Launch Leader
Selected to be an orientation leader for first-year students at the Beedie School of Business
Introduced students to resources and programs available at SFU
Led activities and mentored students in a fun and welcoming environment
Facilitated communication between the students and leader to coordinate meetings regarding business opportunities
Mentored the students through guidance and experience to ensure support throughout the SFU Beedie experience
MAP- Marketing Accelerator Program
Program Participant
One of 12 selected to take part in an 11-week skill development program that provides hands-on marketing experience through client projects and cases
Analyzed competitors and market trends to ideate a recommendation for Activision to implement for Call of Duty
Created an insightful presentation that provided clear go-to-market strategies on Chromebooks for Google Canada
Developed influencer marketing, SEO/SEM recommendations, to convey a target penetration recommendation for the WOC
What We Do
Projects, Features, Clients
Linde Davies Investment Challenge
Finalist in the investment pitch case completion challenge where we presented our case to panel judges at the Fairmont. Sponsors include Penderfund, RBC, Raymond James. (Powerpoint).
Analytical Report
The Analytical report of the Investment Challenge. Where we pitched our lumber commodity stock of Interfor TSX: (IFP) to analyze and demonstrate the companies strategic growth through marketing opportunities.
Marketing Persona
Conducted market research, industry analysis, competitive strategy, presenting insight to the ideal clientele base. Through this research, the sales team could better understand the target audience, ultimately increasing sales.
Contact Me
LinkedIn
Atliu@
sfu.ca 
778-707-2732
